Inspiration Behind Posy Design and Photoshoot
Posy Design Inspiration and Moodboard
This fresh and feminine design joins our garden collection in 2017 and we are hoping it will become a firm favourite with you! It comes in two colourways, a pale pink hue that compliments our Bullfinch and Long Tailed Tit designs and a neutral black and white version, perfect for everyday. Both colourways will work well within the same interior and will sit together in harmony without looking too matchy-matchy.
The poppy design is simple yet elegant and we have taken inspiration from silhouetted poppies and linear drawings, however the initial inspiration came from Lornas Wedding Boquet that contained an array of poppies and anenomies amoungst bright pops of colour from British wildflowers. This design goes well with a multitude of colours, at the shoot we paired it with soft pink, dark and light grey cushions, as well as a chunky knit throw from Mealnie Porter that added beautiful texture.
Lornas Wedding BoquetPhotos from Pinterest and Lorna Syson designs
Photo Shoot Plan
We imagined this design in a modern, grown up yet girly setting so we used our upholstered screen as a back drop for a vibrant and luxurious sofa.com velvet chair, that complimented our poppies design beautifully. Lorna creates collages that give us a reference image to work from on shoot day, this ensures everything runs smoothly ad on time, maximimising the potential of great images for a variety of different uses.
The grey poppies bed shot is also planned – the bed settings are some of our favourite images from across day two! it is important to create a cosy and homelike interior enabling the customer to imagine the design within the context of their own home.
We wouldn’t have these brilliant images if it wasn’t for the hard work of Yesehn Venema who kindly let us turn his studio space upside down whilst we planned compositions – we are really happy with the final images, so thank you!
Behind The Scenes on Shoot Day
Lots of tweaking and perfecting goes on behind the scenes to get the perfect shot. This year we had additional help from Gina who does our PR for us – this was good experience as it enabled her to direct shots that would appeal directly to magazines and newspapers that we would like to get in to. These shots tend to be square or portrait, rather than landscape that we tend to use for our website images.
We are really pleased with the final images, a lot of time and money has gone into the products, so it is pleasing when everything seems to come together. The whole design process takes around five months and includes a variety of processes from initial research, designing, sampling, printing, manufacturing products, photographing and everything in between. It is an incredibly rewarding process when it goes well and we are excited to release the new designs.
The Poppies design will officially be launched on to our products and fabric by the metre at Top Drawer September 2017. Expect to see it on our website available to pre-order from August, be the first to know about new products launches by signing up to our news letter, and receive 10% off your first order!